Analisis Keputusan Pembelian Pada Rumah Makan Tradisional Di Sumbawa

This study aims to determine (1) the effect of price on purchasing decisions at traditional restaurants in Sumbawa (2) quality (3) location Bengawan, Raberas Resto, Sidodadi Sumbawa. research includes associative quantitative research. The population this were all consumers food sampling method used criteria that are who over 17 years old. type data is primary obtained from results filling out a questionnaire with 4-point Likert scale assessment. analysis prerequisite test linearity test, normality multicollinearity and heteroscedasticity analytical technique multiple linear regression analysis.